Story 1Uncle Tetsu’s Birth
Uncle Tetsu was born. As their first-born child, Uncle Tetsu was obliged to help his parents in their sweets business from the very young age of just 5 years old! He grew up baking and preparing scrumptious desserts at the Hakata Sweet Shop.
Later on in life, while he studied English Literature at the Seinan Gakuin University, he created and published a community town magazine called Tessy. But it wasn’t long before he went back to the food service business to operate a popular restaurant by the name of HANAJAM, where college friends and young people gathered often.
Since then, Uncle Tetsu has worked at numerous restaurants and food shops including HANAJAM, Fuga, Buaiso, Soko, Kominkan, Okano Ueno Baka, Popeye No Suki Na Horenso, Kurazy Prayer, Syakoukurabu, 80’s FACTORY, Maruumiya, CARNIVAL CLUB, Kuronokura, Hakatagyouzaya603, Torinotechu and Nihon Roman-za (the very first Chinese restaurant in Fukuoka offering handmade wedding cakes which were successfully delivered to over 170 couples).
Story 2Why Uncle Tetsu?
A new restaurant business was founded called Uncle Tetsu. It was located in Fukuoka (near 3-chome Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka) and it quickly became the most popular restaurant among young people in the area. The youth culture of Fukuoka is what fuelled the success of the restaurant and it was Uncle Tetsu himself who was the president. Patrons of the restaurant nicknamed him Mr. Tetsushi Mizokami, and today, this is the character of Uncle Tetsu’s Cheesecake.
The Uncle Tetsu character is medium height and a little plump (but hey, you can’t trust a chef who isn’t a little on the rounder side). Uncle Tetsu always wears a jersey with rubber thongs, although since 1970, his appearance has certainly changed.
People gather far and wide to enjoy Uncle Tetsu’s food and he is known around the globe as Tetsu-san, Tetsu-san.
Story 3The birth of Uncle Tetsu’s Cheesecake
Then, in 1985…
Uncle Tetsu, who had previously established Sweet Shop (Mizokami-Seika in 1951), closed HANAJAM, which was located at Oyafukou Street where handmade, American style homemade cake was baked and sold.
Uncle Tetsu’s Cheesecake was created from there.
And Uncle Tetsu’s Cheesecake was born.
Uncle Tetsu’s Cheesecake began on Oyafukou Street in Hakata.
Throughout his restaurant career and journey, Uncle Tetsu was introduced to a specialty Australian cheese. And it is this very cheese that he uses abundantly to bake his delicious cheesecake.
His super soft, rich and flavourful freshly baked cheesecake spread throughout Japan faster than he could ever have hoped and has since become an international dessert phenomenon! It’s a hot topic in the media and people are flocking to try it!
Now, Uncle Tetsu wants to bring his cheesecake to the rest of the world.
He delivers the deliciousness of hometown Hakata through Uncle Tetsu’s Cheesecake restaurants that honour the same authentic and distinct flavours people know and love. He offers Uncle Tetsu cheesecake at the Nishitetsu Concourse of Tenjin Station, at Yakuin ‘HANAJAM’, and at Landscape of Taiwan Breeze department stores.
Story 4And overseas…
Uncle Tetsu’s Cheesecake has already made a big success in Taipei and China.
And it is currently expanding into Thailand, Singapore, Malaysia, Philippines and Cambodia. Future plans include restaurant openings in the United States, Canada, Australia, Indonesia and Brazil.
It’s happening fast and Uncle Tetsu’s Cheesecake is coming to YOU!